As we’ve touched on many times before, exhibiting is an expensive day out, no matter the budget. Improving and developing your stand is going to do the world of good for your brand and will help with ROI.
Improvements can be made to enhance the space and based on previous feedback and research. If exhibiting hasn’t been done before and you’re unsure on how to make the improvements, read on for our ideas.
Choose a Great Space
It sounds pretty simple, right? But location is key within an exhibition hall. The plan is to receive coverage and to get yourselves in front of as many new people as possible, so the stand needs to be in an area of the hall that is busy and brings the most traffic.
By trialling different areas of the exhibition halls and collating feedback on the number of visitors you have, you may be able to pin point the best location. Going forward this will give you the right tools to pick the best spot for future events.
Be True to Your Brand
Being true to your brand just means you’ll be staying on track and creating a clear image of what your brand is about.
Don’t go off on a tangent with a feature that doesn’t represent you are. Bringing in attractive and enticing features is an innovative idea, but make sure they have some relevance and don’t leave your visitor confused or disappointed.
Make It Last
To make your budget go further, design a stand that’s an investment to your brand.
Exhibition stands are made for longevity and should last you a long time. It’s enough to consider the materials but also to look at how the exhibition stands can be reconfigured or adapted in the future to meet your requirements.
As a business the ideal stand will be able to change as an when you do!
Promote Your Attendance
If you’re spending the marketing budget on an amazing stand, it’s important that you have the right crowd there too.
Promoting your attendance is just as important as the work you put in on the day. Building a buzz around your stand, your attendance and what you will bring to the day is part of the battle.
Use your social media platforms, emails and telephone conversations to get your customer onboard and reach out to potential customers and gain some traction before the big day.
Lead Generation
To receive a ROI, you’ll need to register new customers, build new relationships and process new orders. In order to start work on those relationships, as part of the stand design you need to have a facility which allows you to effectively take and store data and contact details. This will enable you to make contact when you’re back in the office.
Be sure to follow up the next day so you’re fresh in their minds. Setting a good example of the kind of service they will receive when working with your business.