Video marketing can be a powerful way to reach customers and offer value to your target market. Before you start video marketing, it is important to consider the pros and con’s. Videos are hard work. Videos can take a lot time to make and edit. But the rewards are well worth it.
Video marketing is a great option for small businesses. Learn more about its benefits and how you can grow your business.
Why your small business should consider video marketing
You know how important it is to make the most of your small marketing budget. It can be difficult to determine which channels are most effective. Although the old saying “content is the king” is still true, the types of content that are most effective in reaching consumers is changing.
Recent research has shown that 33.7% of people watch videos online for between 4 and 10 hours per week. Another 27.2% spend more than 10 hours per week. This is due to the pandemic, which has seen these numbers rise dramatically. 68% of consumers claim that the pandemic has affected the number of videos they view online. 96% report that their total time has increased.
What does this all mean for small businesses? Marketing professionals say video is an integral part their strategy. 87% also believe it has a positive ROI. Video marketing is a great way to reach large audiences quickly and is a crucial component of any small business’ marketing strategy.
Four Benefits of Video Production in Small Business
Small business owners can use video production to increase their customer base, generate leads and strengthen relationships with clients. These are four key benefits of video production Exeter you should not overlook:
1. Increased brand awareness
Your brand can be seen best through video content. According to studies, 90% of YouTube users discover new brands and products through YouTube videos. 70% of YouTube users have made purchases based on videos they’ve seen. However, despite all the potential, only 9% small businesses in America use YouTube as part their marketing strategy.
Small businesses can greatly benefit from video production as a part of their brand awareness strategy, since consumers spend more time online watching videos.
It makes sense for small businesses to use social media as a marketing tool. But, just setting up an Instagram or Facebook page is not enough. It is important to work actively on building your community. This means encouraging social media engagement at all times.
Research shows that social media videos are a powerful tool for brand marketing. One study found that 62% of respondents said they were more interested after watching a video on a brand/product in a Facebook Story. Another study revealed that social media videos can get as many as 1200% more shares than images combined.
2. Increased understanding of your products/services
Research shows that customers prefer video content to learn about your brand and what it has to offer. 94% of marketers believe that video content has increased the understanding of their products and services among customers.
It is almost impossible to describe a product or service using only text. You can educate your customers with videos about what you are selling, why it is important, and how it works.
3. Builds Trust
There are many benefits to video production, but one of the most important ones is the ability to build trust between your business and your customers. Video content can help build trust between you and your customers, as most people are skeptical about many businesses. Video content has the power to build trust and credibility. It also boosts your business’ image in the eyes your customers.
You can use video in many ways to build trust. This includes sharing information about your brand or product and customer testimonial videos. You don’t want your audience to miss this chance to connect, with 91% of people aged 18-34 saying they trust customer reviews as much as a friend’s recommendation.
4. Consumers prefer video content
Video content is becoming more popular online. When asked to choose between ebooks, articles and infographics for information about new products or services they were more likely to prefer videos.
Video content is engaging and easier to read than text. Research has shown that people who watch video content retain 95% of what was seen, compared to only 10% for text content. Small business owners are able to communicate their message more clearly using video content than if they use text.
Get Video Production started today and reap the rewards
Video production is a great investment for small businesses. It has many benefits and can be extremely valuable if done right. It’s time for you to invest in video production if you want to build trust with customers, increase customer understanding of your brand, products, and generate leads, sales, and more.
