Are you thinking about adding video to the marketing mix? It’s a smart move. Wyzowl reported that 69% of consumers would rather see a video than read text-based articles to learn more about a product. Video marketing is an effective way to reach customers and educate them about your products/services.
All brands can benefit from video marketing services. They can create engaging content for their customers and provide better user experiences. This allows you to easily explain complex issues and build trust by using visual content.
We want to share with you the benefits of creating videos to promote your brand and provide best practices to help create a video marketing strategy that works.
What is videomarketing?
Video marketing refers the use video content to promote or market your products, company or services. You create and distribute video content across multiple platforms to promote your brand, increase sales, educate customers and raise brand awareness. Video marketing can be used to explain how to’s, provide customer testimonials, or create viral content.
Video stands out in the fast-paced environment that we live in as a way to provide information to our customers. Given our busy lives and shrinking attention spans, many people prefer to watch two-minute videos rather than spend 10 minutes reading the same information in a blog post. Wyzowl’s statistics support this trend with 86 per cent of respondents saying they want more videos from brands.
How does it all work?
Before you can start any video campaign, you must define your goals. How do you define success and why are you running this campaign?
The best way for you to decide where your video strategy should be placed in the marketing funnel is by defining it. Awareness videos are a great way to increase brand awareness and build long-term relationships. You can use these videos to grow your audience and increase brand visibility. Your brand awareness videos should have brand discovery goals, and not sales targets. These include total views and viewing duration.
More information is needed by customers at the consideration phase to convince them to buy your products. These customers are likely comparing different providers and so you should create content that is informative and shows that you are an expert in the field. This stage is crucial for videos because it determines click-through rate as well as view length.
Sales at the conversion stage is your main goal. You need videos that encourage customers to buy. Your unique selling points should be highlighted in your conversion videos to convince people to buy.
Benefits
Many brands recognize the importance of video content when communicating information to customers. These are some of the key benefits that you can expect from adding video content to your marketing strategy.
Customers prefer video
The human eye is a visual creature and will rather watch video than read a text block. Video content is easier to consume than other content, especially considering the hectic lifestyles of most people. Many marketers are now realizing the potential of video content as a customer engagement tool. Data from Content Marketing Institure shows that 71% and 66% respectively of B2B and B2C marketers use it in their marketing strategy.
Engage more
Video gets more engagement than any other type of content. Because video allows brands tell stories that resonate with customers, this is why it’s so popular. Video is a great way to communicate your brand message and persuade your target audience. This will result in more signups, conversions, sales, and other benefits.
Increased awareness of the audience and better information retention
Video content is also useful in building brand awareness. Videos that are engaging and entertaining will keep your customers interested in your brand. It builds brand recall and information retention that will allow customers to choose you over your competition when the time comes for them to purchase your product.
Incredible for SEO
To improve your SEO performance, you also need to have great videos. Google ranks websites based on how informative videos are. This will allow you to earn more backlinks as other websites will link to your video content whenever they need it to address certain issues in their posts.
Social media sharing your videos will increase likes, shares, and traffic to your site. These metrics are used to rank websites in search engines’ SERPs.
Rates of open interest increase
Campaign Monitor shows that email subject lines with “video” see a 19% increase of open rates and a 65% boost in click through rate. Video content is a great way to encourage people to open your emails. It provides a lot more information and keeps them focused, so they are easier to read.
The best practices
Here are some best practices to maximize the effectiveness of your video marketing strategy.
This should be part your content strategy
A plan should be developed for creating video content to distribute on your website or social media platforms. Engage a video marketing company to help you identify where video content will strengthen your marketing strategy. This will ensure that everything goes smoothly.
Know your audience
After you’ve set your goals, allocated resources and completed your video campaign plan, spend some time getting to know your audience. Who are your target users and what is their online behavior? What are their online habits and preferences? What types of video content are they most interested in?
These are the questions that will help to understand your target audience. These questions will help guide your video content strategy and make your videos more appealing for your audience.
Tell them the story that interests you.
Tell a story with your videos that draws customers closer to you company. Make sure viewers watch the entire video. Your audience’s needs and interests will help you to understand them. This will help you create a story that will show your audience how your brand fits into the lives of their customers.
Understanding size limits, dimensions, quality, and other information is key.
There is no set length for marketing videos. Your audience research will inform you about the best length. Make sure to check the dimensions and limits of the platforms on which you’ll be posting your videos in order to make sure they are approved for publication. To encourage viewers to view your videos to the end, make sure they are high quality.
Know your platforms
Make sure you understand the platforms on which your videos will be hosted. Do they have specific dimensions or sizes? Your videos should be optimized for these platforms in order to avoid being taken down.
Remember that a strong CTA will be your friend
A call to actions encourages people and businesses to take action. It increases brand awareness and traffic by encouraging viewers share your video.
Remember that video marketing does not happen once.
Do not just make one video. Make several videos and keep track of their performance. Video analysis will help you identify which videos are most popular with your target audience. You can engage a growth marketing agency for guidance on the metrics to track in a video marketing campaign.
Content marketing is a great way to inform and educate your customers about products. Growth Marketing Genie is equipped to handle your video marketing project. This will help you achieve your goals.
We can help you tell your brand’s story and create an emotional connection with your customers. Contact us for video marketing services that work.
