When we hear the word “media relations what do you imagine? If you’ve watched a lot of television shows, you may believe it’s part of the police force to talk with the media about incidents. If you’re in the business world you may think it’s the same as PR. Perhaps you’ve been introduced to the term in conversations, but don’t sure what it actually means. It’s okay, we all have started somewhere which is why media relations can be a specific aspect of marketing that many companies don’t think about in the beginning of their existence. What exactly is media relations and does it really matter if your company really requires?
What is ‘Media Relations’??
From an outside perspective from the outside, public and media relations may appear to be alike. However, if we examine how media relations are defined in the law its purpose is much more clear:
Media collaboration to inform the general public about an organization’s goals, policies and practices in an appropriate, consistent, and trustworthy way.’
Therefore, media relations is about establishing and maintaining these close relationships with the media and using them to advertise your business. Your company could use a variety of media outlets to present your story, ranging from television to magazines or radio stations, even newspapers. Utilizing the power and influence of the media, you will be able to build more influence and gain confidence with prospective customers.
Now, you may be thinking ‘how is this different from PR?’ which is understandable and, thankfully, simple to explain. The reason is that while the basic goal is the same that they handle the relationship between your business and a third-party – the goal is different. In PR you’re dealing directly with your public and customers directly. If your company provides information that is intended to influence a individual’s behavior, such as encouraging them to purchase something or go to your shop and so on, then you’re carrying out Public Relations or PR. However, media relations focuses on the interactions of your business with the media, which means it is a different process from the actual audience, however it could have a lot than an impact. In essence media relations are focused on making sure that your message is (and YOUR ROAR) heard to the maximum number of people possible via the media.
What are the advantages that come from Media Relations to Business?
Like any other marketing strategy media relations can prove extremely successful and beneficial to your business provided you put your time and energy to it in a proper manner. Finding publicity for your company could be quite revolutionary, particularly in the case of a small company that is struggling to get into the market. Utilizing media relations in marketing can bring your company a variety of various benefits. The advantage is that the approach is able to be tailored to the goals of your business. Here are a few of the greatest benefits any company could reap from media relations:
Building Brand Recognition
Most important first is that having your business name mentioned in the media can dramatically boost your brand’s visibility. Media relations can help you to get your company’s name into the public eye and gives you an opportunity to inform people about your business and why you’re doing it, and why you’re the best in your job.
Enhance Credibility
Customers expect companies to guss up and proclaim that they are the best. It’s something that is expected in marketing. That’s why having any type of third-party verification could go a long way in converting potential customers who are on the fence. Third-party endorsements can be a fantastic method to establish your credibility on the market and create trust in your customers before they purchase which is one of the benefits of having media coverage. The media will only publish stories that they believe they will be able to convince their viewers and adds a lot confidence to the company immediately.
Increase Traffic
As with any other form in marketing, the paths must lead towards your site. Any kind of press coverage generally leads to an rise in the number of searches branded by Google people seeking your business name. It’s only natural since people are eager to know more about you when they see your name in the media. Additionally, you’ll likely also see an increase in your social media followership. A good press release will result in a massive influx of visitors to your site as well as boost your social media followers and increase your SEO rankings while at the same time.
Cost savings
A properly executed PR plan can allow a company to reduce the cost of labour and other expenses, as trained employees are more productive, and the business will not need to spend more on marketing and advertising.
Naturally, the winning formula is a mix of excellent PR and excellent media relations. When you are able to reach your market directly and via the media, you’ll increase your chances of impressing them and converting prospects into customers. Media relationships can be a significant aspect in creating brand recognition, increasing credibility and authenticity, and more important, it can help establish relationships with potential customers.
