As a marketer for video you’re aware that there’s no way to create compelling videos. Every one of your stories has distinct concepts, contexts, and characters. You must consider these elements in the creation process to create videos that tell an authentic story and is the most engaging manner possible.
The same principles apply to choosing the right video format. There’s no one size fits all video format -not every device, computer or web browser support every format of video. We’ve collected the most popular video formats and detailed their advantages and disadvantages so that you can determine which one is best for different scenarios.
1. MP4
The majority of digital devices and platforms can support MP4 making MP4 the universal format for video in the world. MP4 is a format that can be used for all kinds of video formats. MP4 can also hold audio files, video text files, as well as still images. In addition, they are able to preserve excellent video quality, while keeping smaller file sizes.
2. MOV
Created by Apple MOV was created by Apple. It’s the specific video format designed specifically for QuickTime Player. Since there’s a variant of QuickTimePlayer that works with Windows and MOV is suitable for Windows. The MOV video format is able to be used to store text, audio, as well as video effects. However, because its quality is typically extremely high, it’s likely to consume a lot more space on computers of people.
3. WMV
WMV was designed by Microsoft which means that your viewers can watch these kinds of videos using Windows Media Player. If they own the Mac however they can install a WMV player and play WMV video. Like MOV however, the WMV format is a high-quality video quality but it comes however at the expense of tiny file size.
4. FLV
Particularly developed specifically for Adobe Flash Video Players, FLV is among the most flexible and popular video formats that exists the web. Every browser and video player supports this kind of format for video.
If your target audience is streaming many videos on websites like YouTube as well as Google Video, FLV is the ideal format for video. Their file sizes are generally tiny, meaning that users can download them easily. The only issue with video formats is it’s not compatible iOS devices and lots of other mobile phones.
5. AVI
The oldest of formats for videos available, AVI was developed by Microsoft in the year 1992. Since its existence for quite a long time it’s no wonder that its AVI video file format has become among of the most adaptable video formats, which is compatible with Windows, Mac, and Linux and supported by the majority of web browsers.
With such excellent quality video, you will notice that AVI video format files are large and is better to people who want to save the file on their computer than transfer or stream.
Learn more at www.elmedia-video-player.com/
6. AVCHD
Panasonic and Sony have created AVCHD especially for camcorders with digital cameras, which means when you frequently make high-quality videos AVCHD is the format for you. AVCHD videos format would be ideal for you.
Based on H.264/MPEG-4 Video compression is a technology that uses H.264/MPEG-4 This format allows you to save hours of high-quality video with only a tiny amount data. In addition, the format supports high-definition and standard versions and the most recent version called AVCHD 2.0 can even play three-dimensional video.